Schwarzkopf Professional® - Fashion and Trends

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Schwarzkopf Professional® - Fashion and Trends

Since its inception in 1997, there have been over 40 ESSENTIAL LOOKS® Collections, translating directional runway trends into wearable salon looks for hairdressers worldwide. It is an integral part of the Schwarzkopf Professional® service offer; providing hairdressers with everything they need to enhance their creativity, maximize their skills and achieve salon success. 

It’s a fast, furious, brand new world, and we’re right there pinning down the trends that really matter. The REinventing Hair Collection for Spring/Summer 2018 includes 4 trends: RANDOM REBEL, REAL ME, BEYOND BORDERS, and #RoyalTakeOver. In 2018, club culture is on the rise and RANDOM REBEL celebrates the cultural outsider and the cult of the maverick. BEYOND BORDERS embraces our global blended status – a new generation of multi-culture where attitude is everything and no rules rule. In REAL MEwe’re embracing authentic, real life, just dialed up – in every shade of natural.

Along with our three trends, we’re launching our brand new color story, IGORA® #RoyalTakeOver. We’ve handed over IGORA ROYAL to the world’s top digital influencers and teamed them up with global leading colorists – to play, experiment, dream, and REinspire. In our industry, we’re all continuously reinventing hair in every dimension. That’s the only way to thrive and grow. At Schwarzkopf Professional, it’s our mission, today and every day. We’re always inspiring, creating and always dreaming big.

TREND NO. 1 : RANDOM REBEL

TREND NO. 2 : REAL ME

TREND NO. 3 : BEYOND BORDERS

TREND NO. 4 : #ROYALTAKEOVER