Celebrating 120 Years of REinventing Hair!

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Celebrating 120 Years of REinventing Hair!

Throughout 2018, Schwarzkopf Professional® will celebrate their 120th Anniversary. With a BRAND NEW campaign – REinventing Hair – we can expect to see a year of inspiration as one of the world’s leading hair brands push creative boundaries and honor 120 years of pioneering hairdressing!

Schwarzkopf Professional – History and Innovation 

Starting as a family business in 1898, chemist Hans Schwarzkopf launched his beauty care brand in Berlin – his first drugstore was called The Dye, Drug and Perfumery Store. Just 5 years later, Hans Schwarzkopf created his first product - Hair Wash Powder “Schaumpon”. The innovation came after a woman came into his drugstore asking for something to clean her hair – Hans couldn’t find anything – so he decided to make his own. The Schwarzkopf® Powder Shampoo was so popular that within a couple of years it was selling in drugstores all over Berlin as one of the first branded products in the beauty market; Schwarzkopf quickly grew into an international brand.

During this same year, Hans Schwarzkopf also created Schwarzkopf Professional’s ‘cameo’ logo. After several years growing the brand, a life-long relationship with hairdressers was born as Schwarzkopf launched the professional side of the business, alongside the first of many institutes for education. 

With innovation deeply rooted in its DNA, Schwarzkopf Professional has continued to REinvent hair over the past 120 years. Keeping the customer at the center of its business model, Schwarzkopf Professional innovates, inspires, educates, connects and supports the hairdresser, adding real value to their salon business. From cutting-edge products, such as BC BONACURE®, IGORA®, OSiS+® and its breakthrough integrated Bonding Technology, to bi-annual ESSENTIAL LOOKS® trend collections, tailored salon support programs and progressive hairdresser training from ASK Education, Schwarzkopf Professional is continuously REinventing hair in partnership with the hairdresser.

2018 will be a year of hair REinvention with exciting new brands and product launches – for more information visit www.schwarzkopf-professionalusa.com. Don’t forget to follow @schwarzkopfUSA on social media and search the hashtag #SKPFacts as Schwarzkopf Professional reveals 120 highlights that celebrate 120 years of cutting-edge hairdressing!