Introducing IGORA #RoyalTakeOver

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Introducing IGORA #RoyalTakeOver

In 2017, the Schwarzkopf Professional® TrendLab was launched, an exciting venture that firmly places the brand in the digital era as they respond to viral trends in real time.  Fast-forward to today – for the first time ever at Schwarzkopf Professional – leading color brand, IGORA ROYAL®, has opened its color labs to three of the most inspiring global digital hairdresser influencers and three of the world’s leading colorists, as they team-up to co-create brand new color shades.

The visionary inspiration of this unique artistic collective will materialize in three unique IGORA ROYAL® color collections, reflecting each team’s personality and creativity:

- March 2018: Dusted Rouge
- May 2018: Disheveled Nudes
- September 2018: Lucid Nocturnes

The first of these trends is the Dusted Rouge collection, inspired by Lesley Jennison and Jean Philippe Santos. This collection is made up of 6 unpolished shades, from barely-there red hues to deep shaded vintage tones. 

To explore the full Team Dusted Rouge collection and gain access to behind-the-scenes inspiration, tutorial videos and interviews with the colorists, visit the IGORA® #RoyalTakeOver website.