The Softer Side of Grunge: It’s Industrial Chic
- The Softer Side of Grunge: It’s Industrial Chic
Uptown elegance meets downtown edge as Essential Looks Artists Joey Marchese and Paul Pereira combine their styles to create the season’s most wearable street styles in their Industrial Chic Collection created for Schwarzkopf Professional. Shot in Toronto’s east side, this collection explores the softer side of grunge featuring hair that is heavy on texture and light on effort.
“We were really inspired by the idea of hair the day after a night out. It’s a look that’s sexy, edgy but not overdone” – Paul.
Canadian hairstylists Marchese and Pereira used some of our OSiS+ favorites, paired with our latest innovations in the OSiS+ SESSION LABEL collection. The looks were created using styling station essentials – the root raiser aka OSiS+ SESSION LABEL Volumizing Spray Mousse, the multi-tasker aka OSiS+ SESSION LABEL Miracle 15 Multi-purpose styling balm, and the support system aka OSiS+ Refresh Dust Dry Shampoo.
Marchese and Pereira have collaborated for over a decade. As Schwarzkopf Professional Essential Looks Artists, their role goes well beyond their love for hair: they are creators and educators. Follow Joey and Paul on Instagram @joeymarchese @paulpereira08
Check out the Industrial Chic Collection video below.