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Authenticity is more than a trend. It’s a lifestyle, a mindset, a movement. Inspired by a deep longing for self-expression and authenticity, we reinvent hair color as it is known today. Our 1st multi-dimensional, permanen... read more

Since its inception in 1997, there have been over 40 ESSENTIAL LOOKS Collections, translating directional runway trends into wearable salon looks for hairdressers worldwide. Many of the world’s top models have appeared in ESS... read more

What happens when six of the most iconic colorists take over the Schwarzkopf Professional labs? They create amazing new color shades! Get ready for a truly inspiring color experience and become a part of IGORA #RoyalTakeOver.... read more

Schwarzkopf Professional celebrates Best Hairspray and Best Bonding System in the 2017. OSiS+ Session Hairspray, a previous winner in 2014, is our extreme hold spray for ultra-long lasting, non-sticky, fast drying formulatio... read more

Our #ForgingBonds campaign focuses on the powerful and emotional bonds that hairdressers share with their clients. We wanted to give hairdressers the opportunity to describe these unique relationships and how they have impact... read more

For those of you looking for a multi-tasker that can be used at all stages of styling, there’s MIRACLE 15 from OSiS+. This Multi-purpose styling balm with silk extract  provides 15 BENEFITS in ONE, so you can PRIME, STYLE and... read more

2018 MASTER COLORIST OF THE YEAR Photographer: Con Boland MUA: Renee Rampersad Hair: Michelle Finlayson Wardrobe: Michelle Finlayson Congratulations, Michelle Finlayson! Michelle is a Schwarzkopf Professional Educati... read more

Create the head-turning looks your clients crave with new IGORA ColorWorx INTENSE.  These direct-dyes come in 4 on-trend colors - Coral, Turquoise, Fuchsia and Mauve, that add to the existing IGORA ColorWorx portfolio. They p... read more

Uptown elegance meets downtown edge as Essential Looks Artists Joey Marchese and Paul Pereira combine their styles to create the season’s most wearable street styles in their Industrial Chic Collection created for Schwarzkopf... read more

Throughout 2018, Schwarzkopf Professional will celebrate 120 years of REinventing Hair! Expect to see a year of inspiration as one of the world’s leaders in professional haircare pushes creative boundaries and REflects on the... read more

Here’s to a year of vibrant, and bold hair color statements! But who said blondes get to have all the fun? IGORA ROYAL FASHION LIGHTS is now our first fashion color with Integrated Fibre Bond Technology for up to 5 levels of ... read more

GOODBYE YELLOW is Schwarzkopf Professional’s first highly-pigmented, neutralizing wash. Free from SLS/SLES sulfates, it provides gentle cleansing and its unique combination of blue and purple direct dyes is formulated for ant... read more

Create Raw and Authentic Texture with New Osis+  Create tousled and wind-blown styles with the addition of two NEW styling products – OSiS+ Sand Clay and OSiS+ Wind Touch. Release real texture with the OSiS+ WIND TOUCH!... read more

Hurray, IGORA VARIO BLOND is our first lightener with Integrated Fibre Bond Technology!  You can now achieve optimized blonde results without compromised hair quality, all in one step! The technology enforces bonds within th... read more

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