Our #ForgingBonds campaign focuses on the powerful and emotional bonds that hairdressers share with their clients. We wanted to give hairdressers the opportunity to describe these unique relationships and how they have impacted their careers. Social Influencers including @josievilay, @pameladoeshair, @tokyostyles, @johannafreemanhair, @bescene, and @Pstyles3 all shared their inspiring stories online, which inspired a social media contest via Facebook and Instagram where we asked hairdressers across North America to submit a photo or video with the hashtag #ForgingBonds describing the authentic bond that they have with their clients. 

The inspiration for this campaign comes from BLONDME, our first blonde color and care brand with Integrated Bonding Technology. Hairdressers can now bond and blonde their clients’ hair all in one step! 

Six were chosen to -  @bonniedoeshair @dannie_dbsalon @hairbynicoleg @hairbyshawna_russell @rbl_hairbyjuli @stylistjoey.

They flew to Los Angeles for Phase Two of the #ForgingBonds Campaign - stay tuned for what’s to come next!