Introducing IGORA ColorWorx INTENSE

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Introducing IGORA ColorWorx INTENSE

Create the head-turning looks your clients crave with new IGORA ColorWorx INTENSE.  These direct-dyes come in 4 on-trend colors - Coral, Turquoise, Fuchsia and Mauve, that add to the existing IGORA ColorWorx portfolio. They provide a new level of vibrancy and intensity with colors lasting up to 40 shampoos and fading true to tone!


HOW DOES IT WORK? 

The IGORA ColorWorx INTENSE direct-dye technology has a rich cream base that allows for easy application and enables the color pigments to penetrate the hair shaft deeper than before. These direct dyes also contain 2X higher pigment concentration, resulting in long-lasting vibrant color and intense shine that lasts up to 40 shampoos. When the color does fade, it stays true to tone.


HOW DOES IT COMPARE TO IGORA COLORWORX?

While IGORA ColorWorx INTENSE can be intermixed with any IGORA ColorWorx shade, it is best used as a direct dye- for bright, intense and longer lasting color effects. IGORA ColorWorx can be applied directly but is best used as a color additive- to neutralize, balance, intensify, or customize any color within the Schwarzkopf Professional portfolio*.


SCHWARZKOPF PROFESSIONAL x BEHIND THE CHAIR 

Global Influencer Jeffrey Robert, @jeffreyrobert_ and Schwarzkopf Professional USA National Corporate Trainer Ian Marszalek, @ianhairspray teamed up for a ColorWorx INTENSE photoshoot with Behind the Chair magazine. They crafted three customized looks to showcase the range of the new line. Check out the formulas!


LOOK #1 – Berry Sunset by @ianhairspray

Color Formulation:

Formula A: BLONDME Bond Enforcing Premium Lightener 9+ mixed with BLONDME Premium Developer 6% (20 Vol.)

Formula B: 45 g IGORA Vibrance 8-1 mixed with 90 g IGORA Vibrance Developer Lotion 4% (13 Vol.)

Formula C: IGORA ColorWorx INTENSE Mauve

Formula D: IGORA ColorWorx INTENSE Coral

Formula E: IGORA ColorWorx INTENSE Fuchsia

Formula F:IGORA ColorWorx INTENSE Yellow


For an in-depth step-by-step, click here


LOOK #2 – Metalic Balayage Melt by @jeffreyrobert_


Color Formulation:

Formula A:BLONDME Bond Enforcing Premium Lightener 9+ mixed with BLONDME Premium Developer 6% (20 Vol.)

Formula B:IGORA ROYAL 9,5-1 mixed with IGORA ROYAL Developer 3% (10 Vol.)

Formula C:60 g IGORA ROYAL Metallics 8-29 + 60 g IGORA ROYAL Opulescence 8-19 + 10 g IGORA ROYAL 0-11 + 5 g IGORA ROYAL Pearlescence 6-23 + IGORA ROYAL Pearlescence 9,5-89 + IGORA ROYAL Developer 3% (10 Vol.) + FIBREPLEX No1 Bond Booster

Formula D:60 g IGORA ROYAL 9,5-1 + 60 g IGORA ROYAL 9,5-22 + 5 g IGORA ROYAL 0-11 + 5 g IGORA ROYAL 0-22 + IGORA ROYAL Developer 3% (10 Vol.) + FIBREPLEX No1 Bond Booster

Formula E:15 g IGORA ColorWorx INTENSE Turquoise + 15 g IGORA ColorWorx Diluter

Formula F:15 g IGORA ColorWorx INTENSE Fuchsia + 5 g IGORA ColorWorx Pink + 20 g IGORA ColorWorx Diluter

Formula G: 30 g IGORA ColorWorx INTENSE Mauve + 15 g IGORA ColorWorx Diluter

Formula H: 20 g IGORA ColorWorx Diluter + 5 g IGORA ColorWorx Green + 1 g IGORA ColorWorx INTENSE Mauve


For an in-depth step-by-step, click here


LOOK #1 – Candy Color Melt by @jeffreyrober_

Color Formulation:

Formula A: 30 g IGORA ColorWorx Intense Mauve + 10 g ColorWorx Diluter

Formula B: 20 g IGORA ColorWorx Intense Turquoise + 10 g ColorWorx Diluter

Formula C: 20 g IGORA ColorWorx Yellow


For an in-depth step-by-step, click here


PRO TIP

Try our Color Melter to create custom blended looks! Essential for providing seamless multi-tonal color services and great for color melting with the entire IGORA ColorWorx line. Learn more


Electric Dip-Dye


Bright Modernist

* IGORA ColorWorx Pink and Purple shades and ColorWorx INTENSE cannot be mixed with other Schwarzkopf Professional color Brands.