Since its inception in 1997, there have been over 40 ESSENTIAL LOOKS Collections, translating directional runway trends into wearable salon looks for hairdressers worldwide. Many of the world’s top models have appeared in ESSENTIAL LOOKS, including Claudia Schiffer, Eva Padberg, Charlotte Cordes and Luping Wang, Katharina Damm and ex-supermodels Daniella Pestova and Ingrid Parewijck. ESSENTIAL LOOKS is an integral part of the Schwarzkopf Professional® service offer; providing hairdressers with everything they need to enhance their creativity, maximize their skills and achieve salon success. 

It’s a fast, furious, brand new world, and we’re right there pinning down the trends that really matter. The REinventing Hair Collection for Spring/Summer 2018 includes 4 trends: Random Rebel, Real Me, Beyond Borders, and #RoyalTakeOver. In 2018, club culture is on the rise and RANDOM REBEL celebrates the cultural outsider and the cult of the maverick. BEYOND BORDERS embraces our global blended status – a new generation of multiculture where attitude is everything and no rules rule. In REAL ME, we’re embracing authentic, real life, just dialed up – in every shade of natural.

Along with our three trends, we’re launching our brand- new color story, IGORA #RoyalTakeOver. We’ve handed over IGORA ROYAL to the world’s top digital influencers and teamed them up with global leading colorists – to play, experiment, dream, and REinspire. In our industry, we’re all continuously reinventing hair in every dimension. That’s the only way to thrive and grow. At Schwarzkopf Professional, it’s our mission, today and every day. We’re always inspiring, creating and always dreaming big.

TREND NO. 1 : RANDOM REBEL

TREND NO. 2 : REAL ME

TREND NO. 3 : BEYOND BORDERS

TREND NO. 4 : #ROYALTAKEOVER