tbh - true beautiful honest

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tbh - true beautiful honest

Authenticity is more than a trend. It’s a lifestyle, a mindset, a movement. Inspired by a deep longing for self-expression and authenticity, we reinvent hair color as it is known today. Our 1st multi-dimensional, permanent hair color that is inspired by a new generation of clients.

It’s tbh – true beautiful honest.

true illuminating the hair’s natural highs & lows
beautiful shimmering powdery tones
honest the approach to our formulation

what is tbh - true beautiful honest?


A journey through authenticity with tbh – true beautiful honest #betbh

Inspired by a need for self expression and authenticity, Schwarzkopf Professional has reinvented color as it known today. Discover tbh – true beautiful honest: truly unique color results, beautifully authentic shimmering nuances and genuinely honest approach in our ingredients.

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What is Multi-dimensional Coverage?

Experience the difference of multi-dimensional coverage — visually represented with the help of wood panels.

tbh – true beautiful honest Trailer

Discover the evolution of permanent hair color. An introduction to the tbh – true beautiful honest assortment and creative color possibilities.

technical materials


Instructions for Use

An in-depth guide to the full tbh – true beautiful honest range, including shade assortment, client services, consultation and application guidelines, and tips & tricks.

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Wall Guide

A comprehensive overview of the shade assortment, client services, and application guidelines using the tbh – true beautiful honest range.

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Color Book - Natural

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Color Book – Cool

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Color Book – Warm

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tutorials


How to: Multidimensional Cool Blonde Hair #betbh

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How to: Multidimensional Natural Brunette Hair #betbh

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How to: Multidimensional Warm Red Hair #betbh

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How to: Sunkissed Sections on Textured Hair

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How to: Global Blonde Root Stretch #betbh

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How to: Babylights and Balayage Color Correction #betbh

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