tbh - true beautiful honest

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tbh - true beautiful honest

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tbh - true beautiful honest

Authenticity is more than a trend. It’s a lifestyle, a mindset, a movement. Inspired by a deep longing for self-expression and authenticity, we reinvent hair color as it is known today. Our 1st lived-in, permanent hair color that is inspired by a new generation of clients.

It’s tbh – true beautiful honest.

true illuminating the hair’s natural highs & lows
beautiful shimmering powdery tones
honest the approach to our formulation

what is tbh - true beautiful honest?

An introduction to tbh – true beautiful honest

Join Andrea Sampson, President of efe Magazine, Kristina Lombardi, Owner of Loki Salon and Michelle Finlayson, Education Supervisor for Schwarzkopf Professional, for an honest conversation about the next generation of hair color. See them create more natural, lived-in hair color results using tbh - true beautiful honest.

A journey through authenticity with tbh – true beautiful honest #betbh

Inspired by a need for self expression and authenticity, Schwarzkopf Professional has reinvented color as it known today. Discover tbh – true beautiful honest: truly unique color results, beautifully authentic shimmering nuances and genuinely honest approach in our ingredients.

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What is Multi-dimensional Coverage?

Experience the difference of multi-dimensional coverage — visually represented with the help of wood panels.

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educational materials

Instructions for Use

An in-depth guide to the full tbh – true beautiful honest range, including shade assortment, client services, consultation and application guidelines, and tips & tricks.

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